LEB
United Arab Emirates
Saudi Arabia
InternationalMessage From The Founders
Wizard Athleisure was born from a vision in the Middle East. A vision to create more than just clothing, to build a brand that empowers movement, inspires communities, and redefines performance. We believe that every person holds an inner strength, a hidden power waiting to be unleashed. Our role is to design apparel that helps bring that out.
We are proud to introduce Wizard Athleisure to the world. A brand engineered for athletes and designed for all. From performance wear to lifestyle apparel, Wizard moves with you, in training, at work, and into the night. Every collection is built with purpose, combining premium fabrics, eco-friendly practices, and functional design.
Wizard is not only a brand; it is a community. It is a call to action for individuals to connect, to challenge their limits, and to stand together under one identity: Wizard. With every product, we are committed to raising the standards of quality, responsibility, and innovation while keeping people at the center of everything we do.
Unleash your magic.
The Founders
About Wizard Athleisure
Purpose and Philosophy
Wizard Athleisure is an ethical activewear and lifestyle brand created to bridge performance and Style. Our philosophy is simple: clothing should serve athletes while being accessible to everyone.
We craft versatile collections that move effortlessly from day to night, empowering individuals to train, perform, and live with confidence.
Community First
At the core of Wizard is community. We create a global movement of athletes and fitness enthusiasts who share the belief that sport unites people. Wizard is more than apparel; it is a sportswear community brand where diversity is celebrated, goals are supported, and personal growth is encouraged.
The Six Pillars of Wizard
Logo and Identity
The Wizard logo symbolizes a person in motion, moving forward, capturing the spirit of progress and determination.
Each angle reflects one of the six brand pillars, while the shape forms the hat of a wizard, tying together the name and the vision.
Brand Colors
Purple is our signature color. It represents quality, creativity, and ambition. Rooted in our heritage, it stands as a bold statement of excellence and originality.
Collections Inspired by Action
Each Wizard Athleisure collection is inspired by Wizard actions and behaviors, designed to serve multiple sports and lifestyles.
From running, cycling, yoga, and combat sports, and many more, our apparel delivers premium performance wear tailored for the needs of athletes across disciplines.
Tagline: Unleash Your Magic
Our tagline is more than words; it is a philosophy. Unleash Your Magic reflects the belief that every individual carries an inner power waiting to be expressed.
To emphasize this, the tagline is often written upside down, a deliberate design choice to symbolize breaking limits, flipping perspectives, and seeing life from a new angle. It challenges the ordinary and inspires people to think differently, to rise above, and to discover their hidden strength.
When added to brand communication, the upside-down tagline becomes a visual reminder that greatness begins when you look at challenges in a new way.
Unleash Your Magic
Follow us on our mission to promote happy, healthy communities and hypnotizing products that capture the essence of confidence.
We all strive to be stronger, to be healthier, to be more confident. Finally, you can be the best version of you with Wizard.
Whether it be consciously considering improving your lifestyle or searching for the magic fit. We’ve got you covered.
At Wizard, we drive authenticity and trust.
You can count on us, to power forward feeling fierce and confident inside and out!
We all strive to be stronger, to be healthier, to be more confident. Finally, you can be the best version of you with Wizard.
Whether it be consciously considering improving your lifestyle or searching for the magic fit. We’ve got you covered.
At Wizard, we drive authenticity and trust.
You can count on us, to power forward feeling fierce and confident inside and out!
Follow us on our mission to promote happy, healthy communities and hypnotizing products that capture the essence of confidence.
